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Go back to part one of Consumerlab article

How to

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Here's more on how to buy-consumerlab-approved-supplements

Some of the listed name-brand products contain paid links to product label information from supplement manufacturers. (These links are clearly indicated as advertisements.) Manufacturers of products that pass ConsumerLab.com's testing can enroll in ConsumerLab.com's CL Approved Quality Product Seal licensing program, which allows them to add ConsumerLab.com's approval symbol to the product's label. Vendors pay an advertising fee to be listed in the Where to Buy Products section.

USE OF THE "CL CERTIFICATION SEAL"

Voluntary Certification Program:

Manufacturers and distributors interested in the potential of having their products certified by CL, listed among the Approved Quality Products in CL's Product Reviews and bear the CL Seal may participate in the Voluntary Certification Program. Testing is conducted in the same manner as Product Reviews with test samples not accepted directly from the manufacturer.

There is a testing fee paid by the manufacturer and results are proprietary to the manufacturer. However, if a product "Passes," it may appear in CL's Web site listing of the respective Product Review with a footnote indicating that it was tested through the Voluntary Certification Program. A product that "Passes" is also eligible to carry the CL Seal of Approval upon acceptance by the manufacturer of the CL Seal Use License Agreement (described below).

USE OF THE "CL CERTIFICATION SEAL"

Brands that "Pass" Product Reviews, or the Voluntary Certification Program are posted on CL's Web site as having "Passed" the specific test performed. Manufacturers of brands that "Pass" may purchase a license to use the CL Seal of Approval on their product labels, packaging, promotion, and advertising according to parameters set forth in the CL Seal Use License Agreement. Such licenses expire upon established dates and automatically terminate if the product does not "Pass" any re-testing by CL. In order to continue to carry the CL Seal directly on product labeling, the product must pass retesting every twelve months.

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